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ADESA Partners with CARPROOF to Provide Dealers with Fast, Accurate Decision-Making Capabilities

LONDON, ON, July 19, 2016 – In order to help dealers transact with more confidence, ADESA Canada has integrated CARPROOF’s Vehicle Valuation Report (VVR) into their auction system. Subscribing dealers can now access the vehicle’s CARPROOF True Value™ value directly from ADESA’s Market Guide through a seamless integration with CARPROOF’s VVR.

"We feel that dealers will find tremendous value in this tool," says Trevor Henderson, COO at ADESA Canada. "Integrating VVR into our system brings enhanced data-driven decision-making capability to the pre-auction research process. The single-screen access to wholesale, listings, and CARPROOF True Value™ data empowers a dealer to make informed decisions about how they plan to bid on auction day. And when we asked for faster access to the data, CARPROOF delivered with the VVR QuickView™ browser extension."

VVR QuickView is a free extension for Google Chrome, designed to assist dealers in their pre-auction prep work by simplifying the process of filtering a run list, researching wholesale and listing prices, and pre-planning how to bid at the auction. By providing a summary of CARPROOF’s valuation data on any website that displays 17-digit VINs, QuickView lets dealers see the margin between wholesale and retail sold prices simply by hovering over the VIN. This allows dealers to arrive at the auction already knowing which vehicles to bid on, based on the spread between the average wholesale prices and what they are actually selling for.

"We are proud to partner with ADESA, one of the premier vehicle auctions in Canada," says Mark Rousseau, president at CARPROOF. "The opportunity to use the combined power of CARPROOF and ADESA data to fuel better auction decision-making is a game-changer for this industry, and the sheer reach available through ADESA’s large network and market penetration means that more and more dealers can maximize the value available through this powerful data. It’s exciting to watch VVR and VVR QuickView achieve exactly what we set-out to do – help Canadian dealers make informed decisions when they buy and sell used vehicles."

The use of VVR QuickView with the ADESA system highlights its ease and value, but its usefulness extends far beyond. QuickView can be used on any website that displays a 17-digit VIN to instantly provide CARPROOF’s valuation data to VVR subscribers.

VVR QuickView is available with every VVR subscription at no added charge. Visit www.carproof.com/vvrquickview to learn more.


CARPROOF, a unit of IHS Markit (Nasdaq: INFO), is a world-class data company that creates insight through information for the automotive industry. Offering solutions in vehicle history, appraisal, valuation and more, the CARPROOF name is synonymous with trusted, impartial and comprehensive used vehicle data. CARPROOF’s products are used by dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies across Canada, to help users buy, sell and appraise vehicles with full transparency. Based in London, Ontario and founded in 2000, CARPROOF has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.

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ADESA offers a full range of auction, reconditioning, logistical and other vehicle-related services to meet the remarketing needs of both its institutional and dealer customers. The company handles virtually every stage of the used-vehicle lifecycle through its related subsidiaries of PAR North America, RDN, AutoVIN and CarsArrive. Remarketing services include a variety of activities designed to transfer used vehicles between professional sellers and buyers.

ADESA hosts weekly sales at its 76 auction locations across the United States, Canada and Mexico. The company also builds and manages online sale platforms for many major vehicle manufacturers. The company’s online auction venues include ADESA LiveBlock, which simulcasts vehicles worldwide; and ADESA DealerBlock, which offers two ways to buy: bid-now sales events or buy-now pricing 24/7. ADESA is part of the KAR Auction Services group of companies. Visit ADESA for details.

For further information:
Joe Varkey
Vice-President, Marketing
1.866.835.8612 ext. 4142

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