OpenRoad Auto Group and CARPROOF Announce Strategic Partnership Aimed at Innovations to Make the Used Car Buying Experience Fun for Consumers
LONDON, ON, Nov 12, 2015 – OpenRoad Auto Group and CARPROOF Corporation are proud to announce their new innovation partnership aimed at making the used car buying experience easy, transparent and FUN!
Launched in 2000, OpenRoad Auto Group is one of the largest, most innovative and fastest growing automotive retail groups in Canada. The company has over 850 associates that represent 14 new car brands and over 450 used vehicles throughout 16 locations in British Columbia.
“At OpenRoad, our goal is to take the used car buying experience to the next level by making the process easier and more transparent while continuing to provide the best service and value for our customers,” said Mark Lin, SVP & COO at OpenRoad. “We’re thrilled to partner with CARPROOF, Canada’s most trusted company for vehicle history reports to bring new tools and insight to all of our dealerships which will enhance our processes and demonstrate our commitment to providing a superior experience in our pre-owned departments.”
London, Ontario-based CARPROOF is the gold standard in used vehicle information and defines its mission as providing insight through information to help its partners change the way used vehicles are bought, sold and managed.
OpenRoad provides a CARPROOF Vehicle History Report on every car they sell, and is currently piloting CARPROOF’s Vehicle Valuation Report as an appraisal tool to drive transparency and confidence in the trade-in process.
CARPROOF and OpenRoad plan to jointly conduct extensive consumer research to define the next generation used car buying experience. “We’re excited to see where this partnership could lead,” says Ed Woiteshek, CARPROOF’s President and CEO. “OpenRoad is the number one automobile retail group in BC. We are thrilled to have the opportunity to work with them to develop ideas that may define the path ahead in the used car industry.” CARPROOF has partnered with Birchwood Automotive Group and Groupe Park Avenue to conduct similar ground breaking work in other provinces.
OpenRoad and CARPROOF are both great Canadian success stories and have each been recognized as members of Canada’s Best Managed companies since
About OpenRoad Auto Group In 2000, OpenRoad Auto Group formed to offer car buyers and owners an experiential automotive retail service. With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. One of Canada's 50 Best Managed Companies, CADA Laureate and the recipient of multiple Canadian Best Employer Awards, the OpenRoad team of over 850 associates represents 14 import brands at 16 dealership locations across B.C., Canada. Visit www.openroadautogroup.com.
CARPROOF, a unit of IHS Markit (Nasdaq: INFO), is a world-class data company that creates insight through information for the automotive industry. Offering solutions in vehicle history, appraisal, valuation and more, the CARPROOF name is synonymous with trusted, impartial and comprehensive used vehicle data. CARPROOF’s products are used by dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies across Canada, to help users buy, sell and appraise vehicles with full transparency. Based in London, Ontario and founded in 2000, CARPROOF has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.
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