CARPROOF Launches New Badges to Make Used Car Transactions Even More Transparent
LONDON, ON, January 26, 2016 – CARPROOF Corporation has announced the addition of Top Condition and Low Kilometres badges to their list of best-in-class automotive sales tools. These badges help simplify the used car buying and selling experience, making it easy for consumers to find vehicles with the features they are looking for.
CARPROOF badges can now be found on CARPROOF vehicle history reports, and are available for integration with Dealer websites.
Recent studies have shown that consumers prioritize certain elements when shopping for a used vehicle, and CARPROOF’s badging service highlights these features on both the vehicle history report and online listings. The Top Condition badge provides consumers with assurance that the vehicle they are looking at is in great shape – having been registered as Certified Pre-Owned with no unfixed safety recalls. The Low Kilometres badge makes it easy for car shoppers to identify vehicles that have been driven under 18,000 kilometres per year.
“Consumers have told us which attributes are critical to their used car search, and Top Condition and Low Kilometres were ranked very highly in the list,” says Ed Woiteshek, President and CEO at CARPROOF. “They don’t want to dig around to find this information, and now they don’t have to. CARPROOF badges puts these attributes on display, allowing consumers to see at a glance that the vehicle is the right one for them.”
“Having a third party confirm this information provides assurance. Assurance builds confidence, and confidence drives sales.” CARPROOF is the Canadian expert on all things used car-related, with a name that’s synonymous with honesty and integrity in the industry. Using CARPROOF badges as a sales tool allows automotive dealers to establish trust with a customer, before they even step foot on the dealership lot.
“These badges are one more step we’re taking to encourage transparency in the industry. Dealers that use these badges are showing their customers that they provide all the information available on the vehicle being considered,” says Woiteshek. “We want to make it as easy as possible for consumers to find the right car, and for dealers to sell that car with complete transparency. These badges help us do just that.”
CARPROOF, a unit of IHS Markit (Nasdaq: INFO), is a world-class data company that creates insight through information for the automotive industry. Offering solutions in vehicle history, appraisal, valuation and more, the CARPROOF name is synonymous with trusted, impartial and comprehensive used vehicle data. CARPROOF’s products are used by dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies across Canada, to help users buy, sell and appraise vehicles with full transparency. Based in London, Ontario and founded in 2000, CARPROOF has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.
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