CARPROOF Launches Transparency and Safety Awareness Campaign for Albertans
LONDON, ON, September 9, 2015 – CARPROOF’s latest research in Alberta highlights alarming issues about how used cars are transacted and maintained in the province. Approximately one in seven vehicles on the road in Alberta have been deemed unsafe by the manufacturer to drive and close to half of all used cars purchased by Albertans are bought without industry standard disclosures to make an informed buying decision.
London, Ontario-based CARPROOF was founded in 2000 with a simple, yet powerful mandate to work with innovative industry partners to take trust, transparency and confidence in the used vehicle experience to the next level. Over the last 15 years, CARPROOF has established itself as the industry-wide gold standard in Canadian used vehicle information. “It used to be an oxymoron to say transparency in the same sentence as used cars. The past decade has seen tremendous progress on this front but there is still much room for improvement. Looking ahead, we are excited to be part of a movement to inspire a new wave of innovation. The objective of this campaign is to dramatically increase open safety recall completion rates, while at the same time educate consumers on important information they should access the next time they buy a used car,” says Ed Woiteshek, President and CEO at CARPROOF.
CARPROOF’s latest research findings are summarized below:
In an effort to create more awareness on this issue, CARPROOF is partnering with industry players to launch a consumer-focused transparency and safety awareness campaign in Alberta that will commence shortly. “The alarming number of vehicles on the road with open recalls is a public safety issue. It’s a problem, and at CARPROOF we’re doing everything possible to help solve it,” says Woiteshek. “We will be investing significant effort and money in supporting this cause through every channel possible. We’ve been testing ideas in Manitoba that are now ready to be launched in Alberta. Our innovative dealer partners have gone above and beyond to play a key role in the success of our ongoing campaign in Manitoba. We expect even more support in Alberta.”
In Manitoba, key influential dealer group partners have been Birchwood, Dilawri, Vickar and Gauthier, among others. In Alberta, we are proud to announce that automotive groups McManes, Wood, Kaizen, and Revolution have already committed their support of this initiative. Dealers interested in joining the movement can contact their CARPROOF representative for more information.
Woiteshek hints, “We will announce more dealer and industry partners in the weeks to come. Our lofty objective is to get a CARPROOF report into the hands of every Albertan vehicle owner over the next 12 months. We believe this will drive a step-function change in consumer awareness, increasing road safety and ultimately creating more confidence in the used car experience.”
CARPROOF, a unit of IHS Markit (Nasdaq: INFO), is a world-class data company that creates insight through information for the automotive industry. Offering solutions in vehicle history, appraisal, valuation and more, the CARPROOF name is synonymous with trusted, impartial and comprehensive used vehicle data. CARPROOF’s products are used by dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies across Canada, to help users buy, sell and appraise vehicles with full transparency. Based in London, Ontario and founded in 2000, CARPROOF has been named one of Canada’s 50 Best Managed Companies, and was also honoured with Deloitte’s 2013 Technology Fast 50™ and Fast 500™ awards. For more information about CARPROOF, visit www.carproof.com.
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