About CARFAX Canada
Our mission is to empower millions of Canadians, just like you, with insights to make better decisions about vehicles, helping you buy, service and sell with more confidence.
We believe that trust and transparency are paramount in the automotive industry, so we build tools that draw on billions of data records from thousands of sources to help bring you peace of mind. We’re proud to have our Canadian headquarters in London, Ontario and to be recognized as a top employer and business.
Meet our leadership team
Mark Rousseau
President
As president, Mark Rousseau is leading the charge to unlock CARFAX Canada's full potential as a source of trusted information that empowers transparent decision-making for consumers, automotive dealers, auctions, OEMs and other related businesses. A proven leader in the areas of product development, innovation, analytics and team-building, Mark is focused on acquiring data and building products that leverage the power of knowing a vehicle's history, and increasing awareness of how this information helps Canadians buy and sell with confidence. Mark comes to CARFAX Canada with a wealth of diverse leadership experience, most recently as Managing Director of LexisNexis Canada Inc.
Scott Hollingworth
Vice-President, Finance & Strategy
As vice-president, finance & strategy, Scott leads the CARFAX Canada finance team and oversees the company’s finance and accounting functions, planning, reporting and analysis. An accredited CPA and CMA, Scott brings over 20 years of experience in both finance and operational senior leadership roles. He held the role of chief financial officer at companies such as Gambles Ontario Produce and Wilkinson Foods International.
Andrew Bryden
Vice-President, Marketing
As vice-president, marketing, Andrew is responsible for building and maintaining the CARFAX Canada brand while generating business growth in the B2B and B2C markets. Andrew brings over 20 years of marketing experience and has led many award-winning programs. He’s held senior marketing positions across various companies including BlackBerry Ltd, Sun Life Financial, and Purolator Inc.
Nevil Knupp
Vice-President, Business Development
As vice-president, business development, Nevil leads CARFAX Canada’s growth by maintaining the existing business relationships, as well as creating new ones to allow even deeper insight to client decision making. He brings a wide range of knowledge with his experience in delivery management, technology deployment and sales management. Most recently, Nevil was with IBM Canada Ltd as their senior client advocate.
Shawn Vording
Vice-President, Product & Sales
Shawn Vording is responsible for all aspects of CARFAX Canada’s B2B sales business including automotive dealers, auctions, OEMs and other related businesses, in addition to building and leading the product management function. Shawn has been with CARFAX Canada since September of 2008 and has held positions in Sales Management and Business Development in Ontario and Western Canada in addition to building and leading the Product Management function at CARFAX Canada. Shawn previously spent 8 years with Enterprise Rent-A-Car in senior management roles.
Owen Santilly
Vice-President, Development & Technology
As vice-president, development & technology, Owen is responsible for setting the future technology strategy and leading the development, architectural and infrastructure teams in the day-to-day support of CARFAX Canada customers and internal solutions. Owen’s customer-focused and service-oriented mindset helps deliver outstanding solutions to our customers, servicing their daily and future needs. Most recently, Owen served as interim global head of IT at Sirius International Insurance Group Ltd.
Ali Earle
Vice-President, People & Workplace Experience
Ali is responsible for building people and workplace strategies that drive performance, bolster culture and engagement, and yield business results. Ali is a trusted advisor and people leader, with over 20 years of functional HR experience. Her vision, creativity and passion help CARFAX Canada lead the way in employee experience, focusing on impactful people practices that align with business goals and propel us forward. Most recently, Ali was vice-president of People Strategy at OPG.
OUR MISSION
We empower millions of Canadians with insights to make better decisions about vehicles.
OUR VALUES
Objective:
Using data to make fact-based decisions.
Transparent:
Having clear intentions and not taking sides.
Integrity:
Doing what’s right, not what’s easy.
Customer advocate:
Helping them make better decisions.
Solutions oriented:
Solving problems and not passing the buck.
Objective:
Using data to make fact-based decisions.
Transparent:
Having clear intentions and not taking sides.
Integrity:
Doing what’s right, not what’s easy.
Customer advocate:
Helping them make better decisions.
Solutions oriented:
Solving problems and not passing the buck.